This week’s one day project is to create visual materials for an environmentally-friendly charity campaign with the brand name “Paradox”. The visual content should reflect the client’s message of environmentally friendly uses of technology whilst appealing to its target audience.
“The client is keen to have a clear, common visual motif for the campaign, but that is flexible enough to be incorporated into a variety of final designs targeted at men and women, in the 15-24 age range. The visual materials will need to be usable on letterheads, websites, packaging, posters, TV adverts and other promotional materials. Create visual designs, brands and logos.”
To begin with I will do some research into the style and form of various current charity’s branding as well as looking at the branding in general. Using this information and a collection of my own ideas I will begin creating the content and post my progress.